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30-Aug-2017 07:33

Humor encompasses amusement and comic reactions (Simpson and Weiner, 1989), psychological cognitive appraisals comprising perceptions of playful incongruity, mirthful emotions, and vocal-behavioral expressions of laughter (Martin, 2007, p. Although humor is a universal human experience, people of different societies perceive and use humor differently (Martin, 2007; Yue, 2010). In the context of cross-cultural differences between Westerners and the Chinese, Judge Wu said: “Whereas Westerners are seriously humorous, Chinese people are humorously serious” (quoted in Kao, 1974, p. Styles of humor are categorized as self-enhancing, affiliative, self-defeating, and aggressive (Kuiper et al., 2004; Martin, 2007). The Chinese ambivalence to humor: views from undergraduates in Hong Kong and China.

Humor in its numerous techniques and forms is directed at the population through all conceivable channels – newsprint, magazines, books, visual and plastic arts, comedy performances, and amateur joke-telling contests, as well as many types of artifacts such as T-shirts, watches, bumper stickers, greeting cards, sculptures, toys, and so forth (Apte, 1985, p. Freud (1928) posited that humor is an effective defense mechanism against negative emotions. The four humor types have been investigated across cultures to show that both Westerners and Easterners are saddened and repelled by aggressive humor (Kuiper et al., 2010).